Selling Yourself Online, Lessons from the CMO of OkCupid

You have to do something that stops people in their tracks. Whether we are entrepreneurs or real estate agents, we all want to reach our target audience, engage with them and, retain those relationships. Social media has become for many audiences — the first opportunity to make a lasting impression. In Episode 2 of The Relentless , Dr. OKcupid has been around for over fifteen years and is responsible for romantic connections and weddings across the globe. Melissa helped OKcupid become relevant again by creating a bold new identity for the brand that increased new business and re-engaged existing clients.

What Online Dating Can Teach us About Mobile Marketing

Dating is selling. There is no doubt about that. When I started to have great success in dating, going on many dates with wonderful people, it was all because I took control. You might be likable, funny, honest and caring but what sets you apart from every other human being? It may sound wrong or unnatural to some but you have to look at yourself as a product.

How to Market Yourself It may sound yourself or unnatural to some but you have to look at yourself as a product. You want.

A good retailer knows that inventory needs to be rotated every so often to give it a fresh look. Your online dating profile is really nothing more than a marketing tool. If you want to attract more clients, you need to know how to improve your profile. There are several ways you can give your profile a little attention without spending too much time. Here are some of the things you can consider:. For example, I like men who read.

I prefer men who are conversationalists and those who want to talk about more than sports and their job. I make sure to indicate that I want that in a relationship to give men more information about me. This is a way to ensure compatibility. Samantha Daniels, a professional matchmaker, writes for the Forbes online magazine. She suggests that you branch out, look at other ways to meet dates, and do some thinking about what you want in a relationship.

No matter how you approach dating, there are times when you need to reevaluate how things are going. Take a look at your goals by doing some revisions and sprucing up of your online dating profile. Go deeper and spend serious time examining your dating plan.

How to describe yourself online dating profile !

But when you’re looking for a partner and venturing out into the online dating scene , it can be tricky to draft a profile that distills your essence down to a few carefully chosen pictures and adjectives that will hopefully attract like minds. Alyssa Dineen launched Style My Profile , a consulting business that combines her decades of experience as a fashion stylist with her skills as an online dating guru, after her own divorce led to meeting her current partner online.

And because we are worried about being too vulnerable, we often round off the edges so much that what is left feels indistinct from every other profile out there.

Dating apps can be a great tool for meeting new people, but if you spend dating is all about how you market yourself — and coming up with a.

There are more similarities between the cyber-dating sphere and the real world than we think. Yet, beyond its seemingly frivolous veneer, the experiences that come with using dating apps are surprisingly similar to how brands and businesses function in the modern age. Just like how singles today are bombarded with so many potential profiles and matches, consumers are also inundated by the flurry of brands and businesses trying to get their attention.

It is therefore an increasingly uphill task for brands to get their potential consumers to ‘swipe right’ and find their happily ever after. Despite the popularity of both, they are on opposite ends of the spectrum in terms of philosophy, partner matching mechanics, and user experience. Based on these two apps, we’ll illustrate how the marketing strategy you choose impacts the audience you attract and the relationships you form with them. Before we think about marketing anything, the first step is always to define one’s target audience.

Just like how different people have different approaches to dating, every market is also made up of individuals of distinct needs, wants and expectations. Brands therefore have to determine who they are targeting and what pain points they would like to address. CMB users are more fastidious in who they match with and talk to, and the app aims to tackle the problem of finding a quality match in the very saturated dating sphere. Tinder, on the other hand, tends to attract people who are less exacting.

Its ‘swipe right-swipe left’ system is simple enough to grasp, and provides a quick fix to loneliness. Users of Tinder therefore look for spontaneous relationships, and do not necessarily have as fastidious preferences as the users of CMB do. Brands too must first establish their target audience personas — what age group do they belong to?

Social Media Branding: If Your Business Had a Dating Profile

We think it is true for so many reasons. Findings of our comprehensive study are below. Clearly, these two are stealthily proven to be … identical. So, now armed with the data, we decided to take a closer look. What do inbound marketing and online dating have in common, and, perhaps more importantly, how can you use your inbound marketing skills to land the perfect partner? Every inbound marketer understands the value of buyer personas for targeted, relevant engagement.

The best profiles grab their audience with an immediate hook.

Beyond swiping on girlfriend’s apps for fun when we’re out to drinks, I have very little personal expertise when it comes to online dating, but I know countless couples who met online, like our Marketing Manager Kelly and her boyfriend Alfie. I asked her to share her tips for writing a profile, below—enjoy! I started online dating in I joined the ranks of photos and profiles because, at the time, it felt like my only option.

I was years-old and had recently moved from Denver to L. It was a huge risk that left me very lonely for the next three years; trying desperately to make friends, do well at work, and date some nice guys, all while feeling the financial pressure that many people in their early twenties know all too well. When Alfie and I met last December on the app Hinge I was 28 and he was 32 , we’d both been online dating for years, but couldn’t find that one person we wanted to build a lasting relationship with—until we landed on each other’s profiles.

As soon as I saw his profile, I immediately knew we would get along, and later learned he felt the same way when he saw mine funnily enough, our first date was terrible, but our second was magical—but that may be a story for another post I wanted to find a real match, not a casual fling, and in the early days, I mostly used OkCupid to write novels about myself online, trying desperately to pack my entire personality into an eight-paragraph, pre-determined questionnaire.

Using Bumble, Hinge, Match, and OkCupid as my apps of choice, I finally found my match by selecting my photos much more carefully, keeping it short and sweet, being honest with myself, and saying yes to first dates more often 17 in a three-month period. Over the years, I noticed that many of my friends and dates shared a common sentiment when it came to the profile photos of people they had gone on dates with—they looked really different in person than they did online.

A selfie that appeared on my earlier profiles to be clear: this photo did not attract the right kind of person The profile photo the one that shows up first I had when I met Alfie. DO use accurate pictures of yourself based on what you look like today.

ENCORE: Sex, Love & Marketing: How To Market Yourself On Online Dating – David F

Exploring technology in the context of intimate partner violence, sexual assault, and violence against women. Online dating has rapidly gained in popularity as a common way to connect to potential dates or find a partner. Dating sites range from major companies with millions of users from all walks of life, to niche sites that cater to specific communities based on interests or background.

Buy Spin Your Web: How to Brand Yourself for Successful Online Dating by and teaching courses at night for actors on auditioning and marketing techniques​.

Aziz Ansari and his co-author, NYU sociologist Eric Klinenberg are right: online dating and online marketing are very similar. Marketers have it, companies like Tinder and OKCupid collect it, too–so then why not put all this information to good use and derive some actionable tips on it? That’s exactly what this page sets out to do: dole out handy advice, which works both for marketers, as well as for romance seekers. Because, at the end of the day, both are about promoting a strong brand, with the difference that, when dating online you get to market your awesome self.

In online marketing, trying hard to figure out the end-user experience will work just about as effectively as throwing cooked pasta against a wall. Something has got to stick, right? Similarly, in online dating, it turns out that playing against traditional gender stereotypes is more likely to get you a date. Here are the top words by attractiveness:. Most online dating sites these days don’t encourage meeting someone you met online in person right off the bat.

7 Marketing Techniques That All The Best Online Dating Profiles Use

If you’ve decided to try internet dating after your divorce, the best place to begin is by writing your online dating profile. There is actually an art to writing a good profile that generates the right kind of click. It’s similar to how a good resume gets you noticed so you get an interview. If you’re just starting out with online dating, you can visit sites like eHarmony, Single Parent Meet, or Match.

The opening profile is your first and perhaps most important dating tool.

Here are 9 ways why social media branding is like online dating: You can’t really do marketing until you have a clear vision of your ideal audience In dating you need to take the time to figure yourself out before you can attract someone.

He was on a roll about the superficiality and innate attention deficit of online dating apps. If they had, they would have realised that he was looking for somebody who read profiles. Catch Gay, straight, or anything in between, the attention deficit seems to know no boundaries. Except they do. The Guardian publishes just a few long-read articles a week — enough to keep people interested and engaged, but not so many that they overwhelm.

4 Tips For Writing an Online Dating Profile (That Actually Work)

But finding that person is a process. You open a bottle of wine, pull your cat onto your lap and start to ruminate. If you really think about it, and think about it hard, for a long time, the search for love is a lot like the sales cycle.

In addition to the routine sharing of user data for marketing, dating sites have Search for yourself online, or use privacy checking services to find out what.

Dating a marketing guy Although many points can learn from the phone, dating app. My job. Food product dating, you’ve likely seen the. Just the guy, sales marketing in the dating a system for you looking for the dating someone close to get their physical. With an imperfect market? Not responding to. A lot in london is online.

For Guys: How To Write A Good Online Dating Profile